Minding Your Own Brand - Why Can't I Get That With Whipped Cream?
A few weeks ago, some friends and I were on our yearly trip to Nantucket. According to ritual we stopped by our favorite ice cream shop as soon as we got off the boat. My friend asked for whipped cream on his small cup of chocolate ice cream. The clerk proceeded to tell him that "whipped cream only comes with sundaes." Thinking it was a cost issue, he offered to pay the extra twenty-five cents that they charge to put candy on a cup of ice cream, which he felt would surely cover the cost of a squirt of whipped cream. The clerk refused the offer saying that was the "candy charge" and there is "no way" to charge him for just whipped cream. She went on to say that "the shop policy is that whipped cream can only be put on sundaes." So in order to get whipped cream. he would have to order a sundae with no hot fudge, no nuts and no cherry. He settled for his chocolate ice cream without the added calories, but for the rest of the weekend we all had to l...